Fueled by a vision for a fairer food future.
In 2007, Wholegood embarked on its journey with nothing more than a man, a van, and a fervent dedication to organic produce. Our story is one of humble beginnings, where we bootstrapped our way to a sustainable success, fuelled by a vision for a fairer food future.
Wholegood so far...
2007 — Park Royal
From the confines of a disused bakery in Park Royal, our founder Carl supplied independent, high-quality retailers in London. With each interaction, Wholegood grew not just in scale but in purpose, with each delivery marking a step forward in our mission.
Purpose
The motivation has always been clear: to make healthy, sustainable choices more accessible and to drive positive change in the way people eat. Carl recognised the importance of building direct relationships with organic farmers, bridging the gap between growers, retailers, and consumers.
Growth
As Wholegood has expanded, our commitment to excellence has never wavered. We have continued to work with the growers Carl started with, honouring their dedication and the quality of their produce.
Mission
Today, our journey continues, guided by the same principles that fuelled our inception. Wholegood remains steadfast in its mission to empower individuals to make informed choices, to support ethical farming practices, and to champion a more equitable food system for all.
Sustainability is at our core.
We source responsibly, reduce waste and prioritise environmental impact in every decision.