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Amazing fresh produce.
Unique brands. Bespoke solutions.

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Wholegood's produce and products

different kind of food wholesaler

We supply biodynamic, organic, and conventional fruit and vegetables, alongside hundreds of unique and niche brands to deliver the ultimate one-stop solution for food retailers. We also tailor bespoke solutions for multi-site retail and home delivery companies.

Wholegood's unparalleled fresh produce

Unparalleled fresh produce

Sourced from the finest growers, with unrivalled flexibility, supplying pre-packed or loose produce. We pack in-house using 100% plastic-free home-compostable netting and recyclable cardboard punnets.

Wholegood's unique brands

Hundreds of incredible brands

We work closely with unique and niche brands to offer thousands of exciting SKUs and exclusive product ranges,  giving our customers a unique retail offer.

End-to-end solutions icon

End-to-end solutions

Our unique product combination, national reach, procurement expertise, and unbeatable customer service provide the total solution for food retailers of all kinds.

The ultimate retail partner

Why work with us?

We believe the success of our people, the provenance of the products we bring to market, and our contribution to the planet’s longevity are the measures of our success.



We pride ourselves on helping customers maintain the highest standards of quality for all our products.  Our fresh produce is available with our own plastic-free, home compostable packaging for retail.



Our customers enjoy commercial advantage through bespoke pricing and volume rebates that are designed to reflect our integrity across the entire supply chain.



We provide a comprehensive, bespoke solution, not only for our products, but for your product ranges too – whether you're online, an independent or a nationwide chain.


Who we work with

Wholegood works with hundreds of retailers, from small independents to national chains.

Ocado logo
Milk & More
Whole Foods Market
Gail's logo
Getir logo
Gopuff logo

Trusted & Accredited

Wholegood has been recognised by the industry's leading awarding bodies

The Grocer Gold Awards 2019 - Specialist Wholesaler of the Year
The Grocer Gold Awards 2021 - Specialist Wholesaler of the Year

And is certified by worldwide certification bodies

BDA UK Organic Certification
BRCGS Start! Certificated
BRCGS Storage and Distribution Certificated
Demeter Certificated

Learn more about us

About Wholegood

Unique service across the country

We provide a total solution that fits seamlessly into our customers’ supply chains.

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Ideally located for speed and convenience
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Experts in ‘just-in-time’, same-day, and daily deliveries
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Quality and range unparalleled in the UK
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Flexible picking and shipping options
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Same-day dispatch on the majority of products
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Regular tailored promotions
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Unbeatable convenience through perfect order fulfilment and unrivalled customer experience
Wholegood's fresh produce

Partnering with the best

We source fresh produce from biodynamic, organic, and conventional fruit and vegetable growers to bring quality, flavour, and sustainability to a wide audience.

A photo from Bedlam Farms Organic

Bedlam Farms Organic

Clive is a fifth-generation farmer and back in 2008 transformed his family’s Cambridgeshire farm into over 700 acres of organic land to grow rhubarb, asparagus, artichokes and more.

Fresh tomatoes from The Tomato Stall

The Tomato Stall

Tomatoes have been growing in the rich and fertile Arreton Valley on the Isle of Wight for over 30 years. The island boasts some of the best sunshine levels in the UK.


The Watercress Company

Dorset is home to the best watercress in the UK. It is grown in mineral-rich spring water, harvested by hand, and wrapped in paper to assure the best quality.

Wholegood's unique brands

Bringing the best brands to market

We work with brands that believe in human and economic integrity, and are like-minded in their desire to create the highest quality products that contribute to a sustainable food economy.

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Spotting, sourcing and delivering hundreds of phenomenal brands
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A growing inventory with thousands of SKUs
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Dedicated New Product Development (NPD) capability
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The first to bring Kevita, Huera, Daily Dose, Borough Broth, and many more to the market
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Access to exclusive and attractive new product launches
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Extensive procurement expertise
Proudly plastic free
Wholegood innovation

Our revolutionary netting for fresh fruit and vegetables

Wholegood netting is plastic-free and uses 90 percent fewer chemicals, 20 percent less energy, 62 percent less heat and 64 percent less waste than plastic alternatives.

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Our nets are 100% plant-based, made from sustainably-managed beechwood forests
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Home-compostable and completely biodegradable
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Saved 20 tonnes of plastic since 2019 by switching to bio-netting for our pre-packed vegetables
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Continuing to innovate in this category with new compostable bags for fresh produce
Wholegood's innovative netting

Lately at Wholegood

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